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Twitter’s new tactic to showcase Moments isn’t interaction design, it’s interfering

December 4, 2015 - Uncategorized

twitter moments notif
Twitter’s Moments feature has been out for a few weeks now, and it’s been doing a ton of work to amp up the tool. The Moments lightning bolt button is more prominent on Twitter’s mobile apps (pushing aside Highlights), it’s aired a few television spots, and today, it pushed this feature even more forward by swapping its placement with the notifications tab. This is dumb. Look, I understand wanting users to experience a new feature, but this is just misleading design. Instead of convincing users to check out Moments, users feel tricked into clicking something they didn’t intend to. hey twitter switching…

This story continues at The Next Web


Source: The Next Web