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This interview goes inside Apple’s secret design lab for the first time

December 21, 2015 - Uncategorized

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60 Minutes on Sunday ran a segment that went inside Apple’s secretive walls for a rare on-camera interview with key executives, including CEO Tim Cook, design chief Jony Ive and retail head Angela Ahrendts. The interview, which is lead by Charlie Rose, makes brief visits to previously unseen locations within Apple, including Jony Ive’s secret design lab and its future headquarters. As you might expect, the lab houses tables covered with cloths, and frequently hints toward the company’s secrecy surrounding upcoming products. Covered tables in the Apple design lab Ive does, however, show off dummy models of the iPhone, which were used to help the…

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Source: The Next Web