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This animation studio has a secret, empowering mission

March 24, 2016 - Uncategorized

Mightyoak

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Just after 31-year-old Jess Peterson launched animation and documentary studio Mighty Oak last spring, she and co-founder Emily Collins went to the hardware store to get renovation supplies for their Brooklyn workspace.

When the two asked for help, a store employee asked, “Don’t you have a man to do this?”

See also: These 6-second Vine creations were so good they took home $10,000

“Give me the hammer, please,” Peterson told him. “We’ll make it happen.”

Peterson was familiar with this reaction; it’s a common response to women in the startup field, she tells Mashable.

A bigger purpose

Mighty Oak is a film studio that makes ads and social media campaigns brighter with animation and live action video. But it wants to change the world as well. Read more…

More about Startups, Design, Vine, Gender, and Marketing
Source: Mashable

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