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Sony’s emoji movie sounds like the most cynical brand-led piece of crap ever conceived

April 14, 2016 - Uncategorized

Hold the phone! 2016 isn’t half done yet and we’re already plumbing the depths of questionable movie ideas to run with, as Sony’s yet-to-be-released Emoji Movie confirms. While its existence has been known since July last year, details about the storyline have only just started to come out – and boy, it’s a pure branding vehicle, plain and simple. Of course, that’s not to say that the movie will be dull or definably bad. I’m sure a whole lot of people will go and see it; maybe it’ll be the best movie since….well, the last hit movie. But even if that is the case, it’s…

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Source: The Next Web

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