SeaWorld announces new ride in ongoing effort to change image

SeaWorld has announced a major new attraction planned at its San Diego theme park.

“Ocean Explorer” is an educational, interactive submarine ride expected to open in late spring next year. The cost to build the ride will be in the tens of millions, and will be funded with money originally intended for expanding the killer whale tanks.

The theme park company has been dealing with backlash from the documentary Blackfish since 2013. Attendance at the San Diego park was 3.6 million in 2015, down 4% from the year before, the San Diego Union-Tribune reported. In attempts to move past the negative image, SeaWorld has announced several rides at their parks. Read more…