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Refining Aston Villa’s club badge

April 12, 2016 - Uncategorized

Founded in 1874, Aston Villa is an English Premiership football club that, barring a miracle, will soon to be relegated to the Championship. SomeOne recently worked on the club’s visual identity, and commissioned renowned artist and engraver Chris Wormell to refine the heraldic lion from the badge, aiming to better reflect Villa’s heritage, history, and attitude.

Aston Villa lion sketch

“The updated badge focuses on an enlarged and dynamic lion — its ferocity depicted in detail, which on the badge will be shown through the stitching — whilst also retaining the star honouring the club’s European Cup win in 1982.”

Aston Villa lion engraving

Aston Villa lion engraving

Aston Villa lion

Aston Villa club badgeBefore (left) and after (right)

The lack of claws on the previous lion was something the club supporters mentioned in focus groups, and I’m sure most will approve of “PREPARED” being ditched from underneath. The word has history with the club, but it doesn’t represent a lion and isn’t particularly inspiring.

Aston Villa badge embroidery

Aston Villa badge embroidery

Aston Villa badge embroidery

Aston Villa club badge

The badge is a definite improvement, with some expert craftsmanship on the engraving.

You can see other elements from the identity project on the SomeOne website.

Source: Love Design Love

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