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Programmatic advertising and the rapid changes in digital ad space

March 25, 2016 - Uncategorized

With all the rapid changes happening in the digital advertising space, especially around the exploding growth of computer-driven programmatic advertising, I needed a crash course to get up to speed. I was fortunate to stumble on this ABC’s of Programmatic Advertising whitepaper from Marin Software, a leading demand-side advertising platform deeply rooted in the programmatic space.  It was a pretty eye-opening read on how far online advertising has evolved over the recent years, and I wanted to share my learnings with all of you. What is programmatic advertising? Programmatic advertising is exactly what is sounds like. It’s automated buying and…

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Source: The Next Web

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