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Pollution-based Uber surge pricing is a real thing in Mexico City

April 7, 2016 - Uncategorized


In a situation that’s part perfect irony and part scene from ‘Blade Runner,’ it seems that the pollution in Mexico City has gotten so bad that Uber’s surge pricing goes crazy when the air is practically unbreathable. Quartz spotted the account in a Spanish-language newspaper, indicating that surge prices hit nearly 10 times the normal rate when the pollution level hit 40 percent. The problem is two-fold: more people want to ride to risk contributing to the pollution, and less people can drive due to city regulations. The result: high prices normally reserved for holidays. The typical backlash ensued, as…

This story continues at The Next Web


Source: The Next Web

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