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Noted: New Name, Logo, and Identity for Qudrat by Unisono

December 1, 2015 - Uncategorized

It Takes Two to Triangle

New Name, Logo, and Identity for Qudrat by Unisono

(Previously Kawader) Qudrat is Saudi Arabia’s first professional employment company, providing businesses with an industrial strength, on-demand and scalable Saudi workforce tailored to their needs and able to change to meet changing business demands. Qudrat provides skills development and professionally managed careers for Saudis utilizing best-in-class HR practices allowing skilled Saudis to launch their careers into new heights.

Design by: Unisono (Bahrain & Dubai)

Opinion/Notes: Every now and then it’s good to have a straight-up corporate identity job here on Brand New. The new logo mixes an abstract icon — that easily stands for collaboration and strength through unity and other good feelings — with a no nonsense uppercase sans serif. No trends, no overt friendliness, no flexible iterations. Just a strong logo. The applications could use a little oomph and maybe a warmer typeface choice than Breuer Text.

Related Links: Unisono project page

Select Quote: The brand position of effective, underpinned by attributes of toughness and loyalty, directly addressed the perception challenges related to Saudi employees as being unskilled and uncommitted. […] The new name and tool kit directly referenced the abilities of a ‘Qudrat employee’, enabling the brand to talk clearly and authoritatively. The distinctive look and feel and bold tonality equipped Qudrat to be heard above sector noise, presenting a believable voice to the demanding ‘no nonsense’ industrial sector.

New Name, Logo, and Identity for Qudrat by Unisono

New Name, Logo, and Identity for Qudrat by Unisono
Logo detail, Latin and Arabic.
New Name, Logo, and Identity for Qudrat by Unisono
Brochures.
New Name, Logo, and Identity for Qudrat by Unisono
Livery.

Many thanks to our ADVx3 Partners




Source: Brand New