Noted: New Name, Logo, and Identity for Qudrat by Unisono
December 1, 2015 - Uncategorized
It Takes Two to Triangle
(Previously Kawader) Qudrat is Saudi Arabia’s first professional employment company, providing businesses with an industrial strength, on-demand and scalable Saudi workforce tailored to their needs and able to change to meet changing business demands. Qudrat provides skills development and professionally managed careers for Saudis utilizing best-in-class HR practices allowing skilled Saudis to launch their careers into new heights.
Design by: Unisono (Bahrain & Dubai)
Opinion/Notes: Every now and then it’s good to have a straight-up corporate identity job here on Brand New. The new logo mixes an abstract icon — that easily stands for collaboration and strength through unity and other good feelings — with a no nonsense uppercase sans serif. No trends, no overt friendliness, no flexible iterations. Just a strong logo. The applications could use a little oomph and maybe a warmer typeface choice than Breuer Text.
Related Links: Unisono project page
Select Quote: The brand position of effective, underpinned by attributes of toughness and loyalty, directly addressed the perception challenges related to Saudi employees as being unskilled and uncommitted. […] The new name and tool kit directly referenced the abilities of a ‘Qudrat employee’, enabling the brand to talk clearly and authoritatively. The distinctive look and feel and bold tonality equipped Qudrat to be heard above sector noise, presenting a believable voice to the demanding ‘no nonsense’ industrial sector.
Source: Brand New