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Noted: New Name, Logo, and Identity for Northwell Health by Monigle Associates

March 24, 2016 - Uncategorized

North by Northeast

New Name, Logo, and Identity for Northwell Health by Monigle Associates

(Est. 1997, previously North Shore-Long Island Jewish Health System) “Northwell Health is New York State’s largest health care provider and private employer. With 21 hospitals and nearly 450 outpatient practices, we serve more than 1.8 million people annually in the metro New York area and beyond. Our 61,000 employees work to change health care for the better. We’re making breakthroughs in medicine at the Feinstein Institute. We’re training the next generation of medical professionals at the visionary Hofstra Northwell School of Medicine and the School of Graduate Nursing and Physician Assistant Studies. And we offer health insurance through CareConnect.”

Design by: Monigle Associates (Denver, CO)

Opinion/Notes: The old logo was painful, with its useless swoosh and combination of extra tight letterspacing in “North Shore” and extra loose in “LIJ” that instead of downplaying what it spelled out, Long Island Jewish, made it stand out more. Starting with the new name that is less specific about location, the logo is a strong improvement. The multi arrow device isn’t the most exciting thing to happen to healthcare identity but it’s an active icon with good energy to it. I like how the triangle echoes the top counterspace of the “N”. The coloring is kind of odd; for some reason they’ve divided the arrows in sets of four and did a monochrome coloring on each. The wordmark is nice and unassuming. The applications are decent and the detail of the white notch on the bottom left of the photograph works well to repeat the triangle motif. The overlaid triangles though, not too sure about those but they do add a bit of pop. Overall, not bad. Appropriate for the industry and a clear improvement over the old.

Related Links: Northwell press release
Microsite explaining the change and logo

Select Quote: “With our new name comes a whole new identity. Our new look presents a fresh, modern face to the world with a vibrant palette of colors representing our vast health system working in unison to deliver world-class care,” said Ramon Soto, the health system’s chief marketing and communications officer. “We chose a logo that brings together our 21 hospitals and our team of over 60,000 doctors, nurses, medical professionals, scientists, innovators, thinkers and trailblazers, working collaboratively toward the common goal of superior healthcare for everyone. Our size and connectivity gives us strength. We have a powerful story to tell and our new logo captures this spirit.”

New Name, Logo, and Identity for Northwell Health by Monigle Associates
Logo detail.
New Name, Logo, and Identity for Northwell Health by Monigle Associates
Blankie.
New Name, Logo, and Identity for Northwell Health by Monigle Associates
Brochures.
New Name, Logo, and Identity for Northwell Health by Monigle Associates
Ad.
New Name, Logo, and Identity for Northwell Health by Monigle Associates
Exhibit booth.
New Name, Logo, and Identity for Northwell Health by Monigle Associates
Livery.
TV spot. Logo animation at the beginning and end.

Many thanks to our ADVx3 Partners



Source: Brand New

› tags: Creative /