New #LikeAGirl commercials fight for empowering girl emoji
March 2, 2016 - Uncategorized
Girls around the world send more than 1 billion emojis a day, but if they’re not into wearing pink or dancing in bunny ears or walking down the aisle, they’re out of luck on ways to represent themselves.
So says research from Procter & Gamble’s Always brand, which launches a new video this week that draws attention to the gaping gender-based holes in the emoji world and aims to plug them with new girl-power symbols.
“There’s no girl-professional emojis, unless you call being a bride a profession,” notes one girl in the commercials.
“You’ve got boys biking, playing basketball…none of the girls are doing this,” says another with a frown. Read more…