Monday's Apple event wasn't the most interesting because it had bigger things on its mind
March 22, 2016 - Uncategorized
On Monday Apple announced the iPhone SE and a new, smaller iPad Pro. As a longtime Apple watcher, I can tell you that this was not the most exciting Apple event in the company’s history.
And at just over an hour long, it was one of the shortest product events I can recall. Part of this might be because the products themselves aren’t that new. And that’s true. New Apple Watch bands and rose gold colors aside, the products themselves are basically iterations of things we’ve seen before.
But there’s something else to consider too: Apple has more to focus on this week than new products. The elephant in the room during Monday’s event was Apple’s ongoing battle with the FBI. Read more…
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