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Monday's Apple event wasn't the most interesting because it had bigger things on its mind

March 22, 2016 - Uncategorized



On Monday Apple announced the iPhone SE and a new, smaller iPad Pro. As a longtime Apple watcher, I can tell you that this was not the most exciting Apple event in the company’s history.

And at just over an hour long, it was one of the shortest product events I can recall. Part of this might be because the products themselves aren’t that new. And that’s true. New Apple Watch bands and rose gold colors aside, the products themselves are basically iterations of things we’ve seen before.

See also: Everything you need to know from Apple’s iPhone SE event

But there’s something else to consider too: Apple has more to focus on this week than new products. The elephant in the room during Monday’s event was Apple’s ongoing battle with the FBI. Read more…

More about Apple, Tech, Apps Software, Mobile, and Ipad Pro
Source: Mashable

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