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How Apple could make 16GB devices feel a lot roomier

March 23, 2016 - Uncategorized

Every time Apple releases a new iPhone, a few things are guaranteed: It will be the best version of it they ever made. Its processing and graphics power will make the model it replaces look like garbage. And the base model will come with way too little storage.

Much to the chagrin of would-be buyers, Apple refuses to let go of the lowly storage option it introduced with the iPhone 4. Even the iPhone 6s Plus, which costs $100 more than the smaller iPhone 6s, still offers a paltry 16GB of storage, all but forcing anyone choosing the productivity-minded phablet to spend yet another $100 on the much more palatable 64GB model.

With such a wide gap between the bottom and middle tiers of iPhone, Apple clearly has an up-sell strategy, but the fact of the matter is, as long as a 16GB iPhone is available, people are going to buy it. Whether its due to preference, naïveté or plain old penny-pinching, there are a lot of 16GB iPhones out there, and with a brand-new iPhone SE set to hit shelves next week, there’s no reason to doubt that the iPhone 7, 7s, and 8 will continue the trend.

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Source: Mac World

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