How an unconventional Pakistani YouTube singer acquired a cult following
April 12, 2016 - Uncategorized
With his bizarre music videos, nonsensical lyrics and striking visuals, Pakistani singer Taher Shah has all the makings of a 21st-century YouTube star. So it wasn’t suprising when his latest YouTube music video “Angel” generated considerable frezy, trending on social media in India and Pakistan soon after its release this weekend.
Shah rose to fame with his 2013 YouTube song “Eye to Eye”, a romantic ballad sung by and starring him. Its absurdity caught the fancy of millions, and gave him a cult following and countless YouTube views. It was ripe for jokes and memes, including a memorably parody by Bollywood actor Ranveer Singh. Released three years later, the new video “Angel” follows a similar formula. Read more…