Free Siri! Why Apple should make an Echo competitor

I’ve had an Amazon Echo in my house for a few weeks now, and it’s convinced me that the best voice-controlled assistant doesn’t live in your phone or on your remote control, but in the air all around you. And that this is a place Apple—and Siri—need to be.

Even before Thursday’s report that Google may be working on an Echo competitor, I’ve been thinking that Apple should build a device like Amazon’s $180 Echo, a small speaker with integrated microphones that’s wired to a Siri-like voice agent named Alexa.

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