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Data management platforms: The backbone for data-driven marketing

March 25, 2016 - Uncategorized

Thanks to the technological advances in data-driven marketing, today more than ever, marketers have a wealth of data at their disposal. This crucial information informs brand campaigns and strategies at every turn. And as many marketers can attest, the influx of customer data that is now suddenly available means an even greater pressure to make data pay off with visible results with Data Management Platforms (DMPs). Before you foray into the world of DMPs, it’s important to understand exactly what it is and how you can reap the rewards. Consider this your primer on one of the most innovative and…

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