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Can Shopify make the ‘Buy’ button a thing?

March 22, 2016 - Uncategorized

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There’s a prevailing idea within e-commerce circles that what customers really want is to buy things in more places. Shopify has doubled down on this theory with an update today that allows vendors to sell their goods in more places than ever before. Announced at the company’s developer conference, Shopify now connects with Houzz, Wanelo and Ebates, with many more appearing soon. “As the number of channels grows, people will be adopting them more and more,” Satish Kanwar, Director of Product at Shopify, told TNW. “We’re consolidating the Shopify where people access channels, and through the SDK we’ve made it…

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Source: The Next Web

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