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Big Data and creativity: What we can learn from ‘House of Cards’

March 20, 2016 - Uncategorized

house of cards
Data and creativity can work really well together. Don’t believe me? On February 1, 2013, a TV series called House of Cards debuted on the video streaming service Netflix. It proved an immediate hit. Two years later, it has a nine out of 10 rating from more than 275,000 reviewers. Those numbers place it in the same category as Avatar and The Sopranos, but this success, some said, was guaranteed in advance. Why? Netflix had used all the Big Data it collected on its viewers to determine what they might like to see. In other words, data inspired the creative direction. This approach produced strong…

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Source: The Next Web

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