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'Batman vs. Superman' is partnering with Turkish Airlines, to everyone's surprise

February 29, 2016 - Uncategorized



It’s a bird, it’s a plane, it’s…a Turkish Airlines product placement.

Warner Bros.’ upcoming Batman vs. Superman: Dawn of Justice is taking flight through a promotional campaign with Turkish Airlines that includes a specially themed Boeing 777 outfitted with superhero imagery and a commercial starring Jesse Eisenberg and Ben Affleck.

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The partnership was first launched last month but many viewers were first exposed to it when the commercial aired during the Oscars red carpet show on Sunday.

According to the airline, the promotion was born from a pivotal action scene in the movie that takes place on board a Turkish Airlines plane. Read more…

More about Batman Vs. Superman, Oscars 2016, Advertising, and Business
Source: Mashable

› tags: Creative /