'Batman v Superman' box office nosedives in second weekend
April 3, 2016 - Uncategorized
Batman v Superman? More like “critics v fans.”
The second Dawn of Justice box office weekend plunged mightily as the critical drubbing it took in pre-release caught up with movie-goers. The lack of competing new releases only highlights the problem: Batman v Superman is its own worst enemy.
How else do you explain the 68% dip from a $166 million domestic opening down to an estimated $52.4 million this weekend? The box office take was enough to cement Batman v Superman in the #1 spot for the weekend, but that’s a questionable achievement when you look at what it was up against. Read more…