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As tech gets more complex, the best tech stays simple

March 21, 2016 - Uncategorized

Easy is hard.

That’s been a tenet of Apple’s since its very earliest days, a sentiment expressed by Steve Jobs himself in a 1998 interview, shortly after he returned to the company: “Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple.”

That simplicity is one reason that many of us became Apple converts in the first place, but the idea has always suffered from some tension. Because while easy is hard, “easy” itself is an ever-moving goalpost. Even though we get better at technology, technology gets more and more capable, which in turn requires even more simplification.

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Source: Mac World

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