Apple's App Store is about to go green in a big way

As part of its broader environmental efforts, Apple on Thursday is launching a new app campaign, Apps for Earth, in conjunction with the World Wildlife Fund (WWF), an environmental advocacy organization.

The campaign, which is similar to 2014’s Apps for (RED) initiative, is designed to raise awareness about the WWF’s core focus areas — conservation of forests, oceans, fresh water, wildlife and food as well as climate change.

Here’s how it works: Apple has teamed up with 24 app developers to build custom content related to the WWF’s mission. Additionally, from April 14-24, 100% of the proceeds of those apps — both from paid-app purchases and campaign-specific in-app purchases, will go directly to the WWF. Read more…