Apple may let developers pay for App Store search results, report says
April 15, 2016 - Uncategorized
Apple may soon be radically changing the way it deals with developers in its App Store.
The company is considering plans that would allow developers to pay for sponsored search results in the App Store, according to a new report in Bloomberg.
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It sounds like Apple hasn’t nailed down exactly how it would charge developers for these deals, but Bloomberg reports the company is looking at a Google-like model that would allow developers to pay for their apps to appear in specific search results.
Though it’s not clear when or how Apple plans to introduce these features, the company has apparently dedicated a team of about 100 people to this effort, according to the report. The team includes engineers from Apple’s iAd team, which is being phased out, according to previous reports. Read more…