American Girl premieres Civil Rights era doll
February 23, 2016 - Uncategorized
This summer, American Girl Doll will add another doll to its collection. Meet the nine-year-old African-American girl named Melody Ellison. She lived in Detroit during the 1960s Civil Rights era.
In a statement to Mashable, the company says after experiencing racial inequality and seeing her family face prejudice, Melody uses her singing voice to “blend her voice with others in harmony.”
In an interview with CBS News, Vice President of Marketing Julia Prohaska described the responsibility for companies such as American Girl Doll to create dolls like Melody: “I think the doll industry has a very heavy responsibility in reflecting what is true about our society.” Read more…