AMC mulls separate 'texting-friendly' movie theaters

We’ve all been there: the hero is seconds away from swooping in to save the day, when all of a sudden… some schmuck’s smartphone flares to life as he types “OMG THIS MOVIE IS LIT.”

Cellphone use at movie theaters is one of the most obnoxious aspects of the modern age — yet the AMC theater chain is apparently looking at ways to make it kosher. Why? They’re thinking about the children.

“When you tell a 22-year-old to turn off the phone, don’t ruin the movie, they hear please cut off your left arm above the elbow.”

That’s Adam Aron, the new CEO of AMC Entertainment, laying the groundwork for a defense of texting-friendly theaters in an interview with Variety. Read more…