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5 tips for launching your startup in Latin America

January 11, 2016 - Uncategorized

My business partner and I looked at each other quizzically as we listened to the pitch from LinkedIn’s Dublin-based Latin America sales-rep. The sales-rep was clearly from the region, but her go-to-market strategy seemed prepped, cooked and served in sauces with a distinct North American flavor. We asked, “Can we try the platform before we buy?”, to which we were told, “no.” “Can we negotiate a discounted rate to account for the assorted taxes that increase our costs?”, “No”. “Do you pay commissions to agencies that refer your products to their clients?”, “No, definitely not.” To many North American businesses launching in…

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Source: The Next Web