Chipotle is going to make burgers now
March 31, 2016 - Uncategorized
Look out, Ronald. Chipotle is coming.
The leader of the “fast casual” restaurant revolution best known for its burritos and guacamole now has its eyes on the burger industry.
Chipotle Mexican Grill confirmed on Wednesday that the company has applied for the trademark for “Better Burger,” a move that signals what could be a new chain under the Chipotle empire.
Chipotle already runs two other chains in addition to its flagship Mexican restaurants — the Southeast Asia-inspired ShopHouse and Pizzeria Locale.
Chipotle’s expansion into burgers comes at a tough time for the company. An E. coli outbreak followed by multiple instances at various Chipotle locations led to dozens of sickened customers. Read more…