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Brands on Twitter are now inviting you to tell them what you think of their ads

January 5, 2016 - Uncategorized

Twitter conversational ads
Twitter is asking its users to tell brands exactly what they think of their ads with the launch of its new conversational advertising format. You can now interact directly with ad campaigns by tapping the hashtagged, branded Tweets that appear in your timeline. A dialogue box will open up with a pre-populated Tweet, which you can then customize if you want to join the conversation. You’ll then receive an automated thank you, which offers another opportunity for them to shine as it’ll appear in your timeline along with the original message. This is much like other publishers have been doing for a while, with automated…

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Source: The Next Web