Alibaba-owned newspaper drops its paywall
April 5, 2016 - Uncategorized
Nearly four months after Chinese ecommerce titan Alibaba paid out $266 million to acquire the South China Morning Post, the Hong Kong-based newspaper announced Tuesday that its paywall is dismantled.
“[O]ur focus now should not be on finding the right media business model. Our priority should be on how we should change to better adapt to the reading habits of our readers,” said Alibaba founder and chairman Jack Ma, quoted by the 113-year-old paper. “This is what we need to do as the media industry transforms for the future.”
Aside from continuing with online advertisements, there’s no clear plan for how the paper — which suffers a falling print subscription — will make money from its website. Alibaba also owns China’s top streaming video company, Youku Tudou, as part of its growing media empire. It also runs films studio Alibaba Pictures. Read more…