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5 ways adblockers are changing your entire online experience

March 18, 2016 - Uncategorized

stop block
Adblocking is a provocative topic. With reform imminent, aside from the economic and legal implications of its utility, there are further reaching user-centric implications at play here. Adblocking is the Tiananmen Square moment for the online advertising industry. Cultural icons from Jerry Seinfeld to Banksy have given their takes on advertising as a medium. And companies like Adblock Plus, uBlock, Kiip, Lootsie and Purify have offered glimpses into a world past advertising as it is today. But what happens when ads are blocked, and structure is fundamentally shifted to user-controlled experiences? This question and its answer(s) sit at the epicenter of individual, collective and global implications. There are many implications in play with adblocking.…

This story continues at The Next Web


Source: The Next Web

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