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43.7M players later, less than 1% scored 30 points or more on Facebook Messenger Basketball

April 5, 2016 - Uncategorized


As March Madness 2016 nears its end with the women’s championship game tonight (go ‘Cuse), Facebook has exclusively shared with us some statistics about its basketball game hidden inside Messenger. Launched 18 days ago, Messenger Madness reached nearly 700 million sessions – 693M, specifically – from 43.7 million players. It hit the 300 million sessions mark just a week after launch, and the game helped added 61 million new conversations on Messenger. It’s good to note, however, that 43.7 million players amount to just 5 percent of Messenger’s 800 million monthly active users. We’ve noted in our reader comments that many players were unable to…

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Source: The Next Web

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